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3 Mistakes That Kill Merch Drops (And How to Avoid Them)

When you plan a merch drop, you’re not just selling T-shirts — you’re selling energy, emotion, and exclusivity. But even artists and brands with big audiences lose momentum (and money) because of a few avoidable missteps. At BubbleUp, we’ve helped hundreds of artists and lifestyle brands launch merch that sells out, not stalls out. Here are the three biggest mistakes that kill merch drops — and how to fix them before launch day.

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